WeEvo values sighted in the UK

Trust through Openness: the Open Revolution
We believe that the full public value of the Internet will be realized by building on its ability to expose everything to public scrutiny.

Trust through Transparency
Traditional approaches to building consumer trust, such as the careful cultivation of brand loyalty, are easily subverted by imitation and forgery, and have been undermined by years of valuing brand over substance.

Technology now offers a new approach: trust through transparency. Organisations confident enough to open up their inner workings to customers and to the public will earn and deserve trust built on foundations far more secure than shallow branding.

I fully agree with and LOVING these quotes below from an organization called PlatoSys in the UK as they “walk the walk”: